Selling high ticket products is a different ball game as compared to selling run of the mill products. High ticket products are sold by first developing a relationship with the prospects and gradually developing trust in him about your sincerity and credibility. Once the prospect trusts you, he will buy any number of products from you. Selling high ticket items online requires you to put 3 components in place which will automatically attract prospects and develop a relationship with them.
1. Squeeze Page: This is the page whose purpose is to catch the attention of the prospect to your offer and then entice him to join your mailing list. The page usually consists of a catchy headline and a listing of the main benefits. At the end there is an opt-in box which requests the prospect to give his name and email id. To sweeten the deal, you might want to offer a free gift in exchange of the email id. The email id is then stored in the auto-responder’s database to be used for further communications pricing for clickfunnels.
2. Thank You Page: This is a follow up page after the prospect opts-in by entering his email id. The thank you page as the name suggests thanks him for joining the mailing list. It also fulfills the promise of the free gift offer by allowing the prospect to download it. Sometimes, a process of double opt-in is used. First a confirmatory email is sent to the prospect’s in-box to verify that he has entered the right email id. Once he clicks on the link in the email, he is taken to the thank you page. On the thank you page, you can also make him another offer, like a one time offer or a discount offer. Since he has shown interest in your product he might as well purchase it now. If not, he will be moved to the series of auto-responder messages.
3. Auto-responder: This is an automated reply machine. You can pre program all the messages you want to send to your prospects right from the time they join to the time they buy your product and even after that. Once you set these messages, you can literally forget about them and they will continue to run on auto pilot 24/7. Since, the opt-in box is directly connected to the auto-responder; the first email message sent is a welcome message. This can be followed with other emails which deliver information or offers.
Once you set up the above system with the 3 components, all you need to do is to drive traffic to your squeeze page through various online marketing techniques.